Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

Advertising & Marketing, News

Does Insta-Branding Suck?

.SUCKS Registry / July 5, 2017

Fyre Festival is just the latest example of marketing gone wrong. Is using influencers to push products worse than conventional advertising tactics?

Making the Most of Influencer Marketing

.SUCKS Registry / June 30, 2017

You can’t deny the power of influencer marketing, but there are some things you need to know if you plan on taking advantage of it.

Marketing Guides & How-Tos, Resources

How to Overhaul Your Digital Marketing Strategy

.SUCKS Registry / June 26, 2017

The online world changes constantly—and your brand needs to keep up. This advice can help you revamp your digital marketing so that you don’t lag behind.

Case Studies, Success Stories

Domain of the Month: Assad.Sucks

.SUCKS Registry / June 19, 2017

When Syrian President Bashar al-Assard used chemical weapons on his own people, a Florida teacher registered Assad.Sucks to protest his tyrannial regime.