Author name: .SUCKS Registry

A domain registry with a point of view on brand protection and reputation management, marketing, copyright and trademark, intellectual property and (duh) TLDs. Owned and operated by the Vox Populi Registry since November 2014, .SUCKS domains are particularly powerful tools for a brand to have in its belt. When used constructively, .SUCKS can not only protect a brand, but also spark positive conversation and cut through the noise of today’s online world.

search engine

Marketing Guides & How-Tos, Resources

5 Ways to Ensure Your Site Gets Seen on Google

.SUCKS Registry / June 14, 2017

Focus keywords, meta descriptions, alt tags and other things that will get your site noticed by the most popular search engines.

SUCKS domain

.SUCKS in Practice, Success Stories

Cheeky Brands Can Make .SUCKS Names Work

.SUCKS Registry / June 12, 2017

There’s no one brand that can make a .SUCKS domain work. Anyone with a clearly defined mission can leverage the platform to their advantage.

Social Media

.SUCKS in Practice, Success Stories

Clarity of Intent Gives .SUCKS a Leg up on Social Media

.SUCKS Registry / June 5, 2017

When it comes to collecting and actioning on customer feedback, a .SUCKS domain can fill the gaps left by social media platforms.

brands

Advertising & Marketing, News

Are Brands’ Budgets the Ultimate Moral Compass?

.SUCKS Registry / June 1, 2017

Do the moral statements made by companies represent their values, or are they a form of insincere branding used purely to increase reach?