4 Lessons Learned at Our #Brandsparency Panel
COO Christina Beavis and a group of expert panellists tell us why brands should take a stand for issues they genuinely care about—what we call #brandsparency.
Reputation Management
Have Your Say: What Sucked More in 2018?
California wildfires, the Tide Pod challenge, IHop’s “rebranding”, Logan Paul—2018 was a rollercoaster of a year. What do you think sucked most?
Case Study: The Hustle .SUCKS and They’re Proud of It
Knowing they couldn’t turn a blind eye to subscribers’ opinions, The Hustle decided to take action, creating a feedback forum that inspires innovation.
Why Good Deeds Can Be Bad for Brands
Brands have every right to put their weight behind a cause they truly believe in. The tricky part is making sure these actions come across as genuine.