The .SUCKS Guide to Libel Online
We break down what constitutes defamation online, how it impacts brands and corporations, and what legal teams should know to protect a brand’s image.
Reputation Management
The Mistakes Embraced and Lessons Learned
When Airbnb was called out for discriminatory hosts, the company took ownership of the problem and went all in on a commitment to inclusivity.
.SUCKS-ing Your Way Out of It
A corporation may find it hard to rise above its suckiness. But all it takes is acknowledgement, acceptance and action. That’s the .SUCKS way, at least.
Case Study: Is Wells Fargo Doing Enough to Own Their Sh*t?
Wells Fargo released a video that expressed a commitment to bettering its customer service, but it came off as insincere. Could they have done more?